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Why Recruitment Agencies need to become pigs
Bear with me on this one. It must be searingly obvious to anyone who works in the hiring business that…
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Job ads, recruitment and the law (part 1)
The Advertising Standards Authority (ASA) says all ads should be: “Legal, decent, honest and truthful”. We were asked whether anyone…
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The law is an ass
The image below shows what the UK Government website says must be included in a job ad. One of the…
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Copywriting for Recruiters – see our feedback
If ever there was a place to blow our own trumpet for the Copywriting for Recruiters courses, we think our…
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How to create a copywriting training course
First, you need to find experts in the 3 main subject areas. These are, in no particular order: Then, you’ll…
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Employee Engagement. How far is too far?
There are few people who think that having an engaged and motivated workforce isn’t a good thing. The problem is,…
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The phrase “top talent” is meaningless
I wish our industry would stop using the phrase “top talent” in their content marketing. That’s because I think for…
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Is LinkedIn contributing to the dumbing down of the recruitment sector?
Today I saw this doing the rounds on LinkedIn. It’s an article on how to attract candidates to your job postings,…
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Do you have an artistic side?
Recruitment can sometimes be quite boring. It’s a relentless sausage factory, pumping out hour after hour of tedious tasks; sales,…
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Institutional Corporate Arrogance.
‘Institutional Corporate Arrogance’ is a phrase I came up with a few years back, after years spent looking for reasons…
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More Hiring Managers need to be called out
If you want to write better job ads, you need to be having more conversations like this one with hiring…
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Job boards should stick to what they’re good at
What job boards are good at is processing job ads. What they’re bad at is giving advice on how to…