I’d like to think I’m already pretty good at taking the brief, but this user-friendly course was really helpful in giving me more structure and rationale. The questions Mitch suggests you use during the briefing are the real nuggets in this.
Briefing · Judgment · Copywriting · The machine, marked in red
I teach recruiters to write – and to tell when the writing’s wrong.
I’d like to think I’m already pretty good at taking the brief, but this user-friendly course was really helpful in giving me more structure and rationale. The questions Mitch suggests you use during the briefing are the real nuggets in this.