Mitch Sullivan

Some copy is too important to leave to the machine.

My AI tool writes a solid 7/10 ad and outreach sequence in under 90 seconds, and most of the time that’s all a job needs. This is for the times it isn’t – the employer brand, the campaign, the flagship role where the words on the screen have to do real work. I write those myself, to your brief and your voice.

The ad, written properly

Microsite or landing page

Outreach sequence

Social content

The tool gets you to good. This gets you to memorable.

mitchs.ai does the commodity version brilliantly and cheaply – most ads don’t need more. But a flagship role or an employer-brand campaign needs someone reading the brief between the lines, making judgment calls a model can’t – and taking responsibility for the result.

Want it filled instead?

Got a brief worth doing properly?

When the role’s been open six months, it usually isn’t the market. It’s the pitch.

For most of your hiring you don’t need me – your team or a good agency will handle it. This is for the other kind: the role that’s stalled, that everyone’s bounced off, where the brief is awkward and the sell is harder. I take those.

Brief it properly.

I take a detailed brief, not the one the job spec describes. I’ll uncover the two or three genuine reasons the right person would move for it.

Sell it in writing.

Then I write the ad and the outreach so the right people – most of whom aren’t looking – stop and respond.

Screen and assess the candidates.

And I weigh every candidate against what the role needs rather than the tick-box list – a short, honest shortlist, not a stack of “possibles” to wade through.

I don’t want your easy roles or be on your PSL. I take the awkward ones – sometimes the ones agencies haven’t delivered on.

This isn’t competition for the bread-and-butter work that keeps TA and agencies busy. It’s the stalled, specialist, “we’ve tried everyone” role that’s more hassle than it’s worth on contingency. In some cases, I’ll partner with a recruiter who’s a specialist in your sector or job discipline. Got one that’s going nowhere?

Got a role that won’t fill?