We picked apart what I thought was a pretty good advert; I realised that I’d let bad habits creep in and forgot what I loved about writing adverts in the first place.
Briefing · Judgment · Copywriting · The machine, marked in red
I teach recruiters to write – and to tell when the writing’s wrong.
We picked apart what I thought was a pretty good advert; I realised that I’d let bad habits creep in and forgot what I loved about writing adverts in the first place.